#NOONEEXCLUDED campaign powered by KOO
This initiative aims to capture energy, one that we see changing the world of cycling and sport in generalRead More
Elisa Longo Borghini: The Queen of the cobbles
Elisa Longo Borghini wins Paris Roubaix 2022 thanks to an outstanding performance.Read More
Strade Bianche 2022 is coming, and we are ready.
KOO is proud to be back as an official partner: this year, we are unveiling the new, limited edition, Demos Strade Bianche.Read More
Michela Moioli the next flag bearer
The Olympic game are about to start and our athlete Michela Moioli will be the next flag bearer in Beijing.Read More
KOO AND TREK-SEGAFREDO TOGETHER AGAIN
KOO is delighted to be working with Trek-Segafredo Team again for the 2022 season and to support them in achieving new goals.
Th Trek-Segafredo Team knows that KOO sunglasses are made for all those who want to be fast and break every record.
World Sight Day
From today 11th of October to 31st of October, for every pair of KOO sunglasses sold via our website, a pair of prescription glasses will be provided to someone who needs them in a developing country.Read More
A mark in history
Lizzie Deignan became the first woman to win Paris-Roubaix on Saturday.
She went the extra-mile, attacking over 80 kilometers from the finish and dominating each of the seventeen cobbled sectors alone. Deignan had a lead as large as two and a half minutes and had more than a minute as she entered the velodrome.
It was a dominant performance by a legendary rider who has won many of the biggest races in women’s cycling, from World Championships, to La Course, to Liège-Bastogne-Liège, to the Tour of Flanders.Read More
On top of the world
The 2021 UCI World Championships saw huge victories for KOO with two outstanding rainbow jersey wins from Elisa Balsamo and Filippo Baroncini. Running through the Flanders region, the 94th edition of the World Championships returned to one of its founding countries this month, bringing together the world’s greatest cyclists in an exciting battle for the renowned rainbow jersey.Read More
FIND YOUR BLUE
We have evolved our brand to represent our passion for the natural world, introducing a vibrant blue that represents our style, our connection with nature, our commitment to innovation and performance.Read More
We're excited to announce the continuation of our partnership with WorldTour men’s and women’s Trek-Segafredo teams in 2020.Read More