World Sight Day

From today 11th of October to 31st of October, for every pair of KOO sunglasses sold via our website, a pair of prescription glasses will be provided to someone who needs them in a developing country.

Read More


A mark in history

Lizzie Deignan became the first woman to win Paris-Roubaix on Saturday.

She went the extra-mile, attacking over 80 kilometers from the finish and dominating each of the seventeen cobbled sectors alone. Deignan had a lead as large as two and a half minutes and had more than a minute as she entered the velodrome.

It was a dominant performance by a legendary rider who has won many of the biggest races in women’s cycling, from World Championships, to La Course, to Liège-Bastogne-Liège, to the Tour of Flanders.

Read More


On top of the world

The 2021 UCI World Championships saw huge victories for KOO with two outstanding rainbow jersey wins from Elisa Balsamo and Filippo Baroncini. Running through the Flanders region, the 94th edition of the World Championships returned to one of its founding countries this month, bringing together the world’s greatest cyclists in an exciting battle for the renowned rainbow jersey.

Read More



We have evolved our brand to represent our passion for the natural world, introducing a vibrant blue that represents our style, our connection with nature, our commitment to innovation and performance.

Read More


2020 Vision

We're excited to announce the continuation of our partnership with WorldTour men’s and women’s Trek-Segafredo teams in 2020.

Read More


Welcome Michela

KOO Eyewear are proud to announce our sponsorship of home grown hero Michela Moioli.

Read More


KOO loves Kona

We support our ambassadors in their endeavours and cheer all athletes as they push themselves as hard as they can.

Read More


KOO wearing Mads Pedersen powers to Road World Championship Success

KOO Open Cube eyewear helps the young Dane deliver the victory of a lifetime.

Read More


KOO enters WorldTour racing with Trek-Segafredo

The Italian eyewear brand will support both the men’s and all-new women’s teams for the next two seasons.

Read More