Introducing LUCE Capsule Collection: Brighten Up Your Ride!

Are you ready to ride in style and embrace the true meaning behind each color?
We proudly present our latest product line featuring breathtaking Demos and Spectro models, now available in an exquisite combination of transparent frames and mirror lenses.
Each color has been carefully selected to represent a unique meaning, allowing you to make a statement while conquering the road.

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Davide Bais: A Triumph at Giro d’Italia

The Giro d’Italia witnessed an extraordinary moment on stage 7 when Davide Bais, a rising star from Team EOLO KOMETA, emerged as the unexpected victor. Bais defied all odds, captivating the cycling world with his awe-inspiring performance and unyielding determination.

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#NOONEEXCLUDED campaign powered by KOO

This initiative aims to capture energy, one that we see changing the world of cycling and sport in general

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Elisa Longo Borghini: The Queen of the cobbles

Elisa Longo Borghini wins Paris Roubaix 2022 thanks to an outstanding performance.

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Strade Bianche 2022 is coming, and we are ready.

KOO is proud to be back as an official partner: this year, we are unveiling the new, limited edition, Demos Strade Bianche.

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Michela Moioli the next flag bearer

The Olympic game are about to start and our athlete Michela Moioli will be the next flag bearer in Beijing.

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KOO is delighted to be working with Trek-Segafredo Team again for the 2022 season and to support them in achieving new goals.
Th Trek-Segafredo Team knows that KOO sunglasses are made for all those who want to be fast and break every record.

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World Sight Day

From today 11th of October to 31st of October, for every pair of KOO sunglasses sold via our website, a pair of prescription glasses will be provided to someone who needs them in a developing country.

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A mark in history

Lizzie Deignan became the first woman to win Paris-Roubaix on Saturday.

She went the extra-mile, attacking over 80 kilometers from the finish and dominating each of the seventeen cobbled sectors alone. Deignan had a lead as large as two and a half minutes and had more than a minute as she entered the velodrome.

It was a dominant performance by a legendary rider who has won many of the biggest races in women’s cycling, from World Championships, to La Course, to Liège-Bastogne-Liège, to the Tour of Flanders.

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