Stories
04.10.21
A mark in history
Lizzie Deignan became the first woman to win Paris-Roubaix on Saturday.
She went the extra-mile, attacking over 80 kilometers from the finish and dominating each of the seventeen cobbled sectors alone. Deignan had a lead as large as two and a half minutes and had more than a minute as she entered the velodrome.
It was a dominant performance by a legendary rider who has won many of the biggest races in women’s cycling, from World Championships, to La Course, to Liège-Bastogne-Liège, to the Tour of Flanders.
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28.09.21
On top of the world
The 2021 UCI World Championships saw huge victories for KOO with two outstanding rainbow jersey wins from Elisa Balsamo and Filippo Baroncini. Running through the Flanders region, the 94th edition of the World Championships returned to one of its founding countries this month, bringing together the world’s greatest cyclists in an exciting battle for the renowned rainbow jersey.
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10.08.20
FIND YOUR BLUE
We have evolved our brand to represent our passion for the natural world, introducing a vibrant blue that represents our style, our connection with nature, our commitment to innovation and performance.
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17.01.20
2020 Vision
We're excited to announce the continuation of our partnership with WorldTour men’s and women’s Trek-Segafredo teams in 2020.
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17.12.19
Welcome Michela
KOO Eyewear are proud to announce our sponsorship of home grown hero Michela Moioli.
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10.10.19
KOO loves Kona
We support our ambassadors in their endeavours and cheer all athletes as they push themselves as hard as they can.
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02.10.19
KOO wearing Mads Pedersen powers to Road World Championship Success
KOO Open Cube eyewear helps the young Dane deliver the victory of a lifetime.
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21.01.19
KOO enters WorldTour racing with Trek-Segafredo
The Italian eyewear brand will support both the men’s and all-new women’s teams for the next two seasons.
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21.10.18
Regina Baresi for KOO
KOO is proud to announce the partnership with Regina Baresi, striker and captain of ASD Femminile Inter Milano as well as television commentator.
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08.08.18
Open your eyes to adventure
Summer riding is glorious thing, long days met with boundless enthusiasm, the possibility for adventure or training hard before the rewards of cold drinks in the sunshine.
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