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Stories

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01.03.22

Strade Bianche 2022 is coming, and we are ready.

KOO is proud to be back as an official partner: this year, we are unveiling the new, limited edition, Demos Strade Bianche.

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26.01.22

Michela Moioli the next flag bearer

The Olympic game are about to start and our athlete Michela Moioli will be the next flag bearer in Beijing.

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24.01.22

EOLO KOMETA get off to a good start

Giovanni Lonardi won the Clàssica Comunitat Valenciana 1969, the first race of the new European road season.

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21.01.22

KOO AND TREK-SEGAFREDO TOGETHER AGAIN

KOO is delighted to be working with Trek-Segafredo Team again for the 2022 season and to support them in achieving new goals.
Th Trek-Segafredo Team knows that KOO sunglasses are made for all those who want to be fast and break every record.

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11.10.21

World Sight Day

From today 11th of October to 31st of October, for every pair of KOO sunglasses sold via our website, a pair of prescription glasses will be provided to someone who needs them in a developing country.

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04.10.21

A mark in history

Lizzie Deignan became the first woman to win Paris-Roubaix on Saturday.

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28.09.21

On top of the world

The 2021 UCI World Championships saw huge victories for KOO with two outstanding rainbow jersey wins from Elisa Balsamo and Filippo Baroncini.

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04.06.21

100 TRIATHLONS IN 100 DAYS

James Lawrance is an American triathlete that is challanging himself to the limit with a 100 Triathlons  in 100 days

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10.08.20

FIND YOUR BLUE

We have evolved our brand to represent our passion for the natural world, introducing a vibrant blue that represents our style, our connection with nature, our commitment to innovation and performance.

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