Stories

08.03.24

Florian Chabbal | BORA – hansgrohe

10.01.24

KOO Eyewear | BORA – hansgrohe

KOO Eyewear partners with the UCI World Tour team BORA - hansgrohe.

16.05.23

Introducing LUCE Capsule Collection: Brighten Up Your Ride!

Are you ready to ride in style and embrace the true meaning behind each color?
We proudly present our latest product line featuring breathtaking Demos and Spectro models, now available in an exquisite combination of transparent frames and mirror lenses.
Each color has been carefully selected to represent a unique meaning, allowing you to make a statement while conquering the road.

12.05.23

Davide Bais: A Triumph at Giro d’Italia

The Giro d'Italia witnessed an extraordinary moment on stage 7 when Davide Bais, a rising star from Team EOLO KOMETA, emerged as the unexpected victor.
Bais defied all odds, captivating the cycling world with his awe-inspiring performance and unyielding determination.

13.12.22

A gift that’s worth double

This holiday season, we are once again partnering with Sightsavers Italia Onlus to raise awareness about the lack of eyecare for one billion people living in developing countries.

20.10.22

River Radamus | Team KOO

USA Ski Team's young star River Radamus sets his eyes on the World Cup.

20.07.22

#NOONEEXCLUDED campaign powered by KOO

This initiative aims to capture energy, one that we see changing the world of cycling and sport in general

11.05.22

Juan Pedro Lopez claims the Maglia Rosa

Juan Pedro Lopez finishes second on Etna and claims the overall lead of the Giro d’Italia

19.04.22

Elisa Longo Borghini: The Queen of the cobbles

Elisa Longo Borghini wins Paris Roubaix 2022 thanks to an outstanding performance.