#NOONEEXCLUDED campaign powered by KOO

This initiative aims to capture energy, one that we see changing the world of cycling and sport in general

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Juan Pedro Lopez claims the Maglia Rosa

Juan Pedro Lopez finishes second on Etna and claims the overall lead of the Giro d’Italia

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Elisa Longo Borghini: The Queen of the cobbles

Elisa Longo Borghini wins Paris Roubaix 2022 thanks to an outstanding performance.

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Strade Bianche 2022 is coming, and we are ready.

KOO is proud to be back as an official partner: this year, we are unveiling the new, limited edition, Demos Strade Bianche.

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Michela Moioli the next flag bearer

The Olympic game are about to start and our athlete Michela Moioli will be the next flag bearer in Beijing.

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EOLO KOMETA get off to a good start

Giovanni Lonardi won the Clàssica Comunitat Valenciana 1969, the first race of the new European road season.

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KOO is delighted to be working with Trek-Segafredo Team again for the 2022 season and to support them in achieving new goals.
Th Trek-Segafredo Team knows that KOO sunglasses are made for all those who want to be fast and break every record.

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World Sight Day

From today 11th of October to 31st of October, for every pair of KOO sunglasses sold via our website, a pair of prescription glasses will be provided to someone who needs them in a developing country.

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A mark in history

Lizzie Deignan became the first woman to win Paris-Roubaix on Saturday.

She went the extra-mile, attacking over 80 kilometers from the finish and dominating each of the seventeen cobbled sectors alone. Deignan had a lead as large as two and a half minutes and had more than a minute as she entered the velodrome.

It was a dominant performance by a legendary rider who has won many of the biggest races in women’s cycling, from World Championships, to La Course, to Liège-Bastogne-Liège, to the Tour of Flanders.

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